As a chatty young woman growing up in Brownsville, Texas, I could see ideas and potential around me everyday. My curiosity and ability to analyze situations quickly, along with my constant need to plan, create and communicate, led me to a fun, award-winning career in marketing and public relations.
For more than 24 years, I’ve worked in Austin, Texas, as a strategic communications leader working with organizations, businesses and nonprofit organizations to solve their communications challenges and tell their best stories regionally and nationally.
I’ve held my Accreditation in Public Relations since 2003 and in 2020, became PESO Communications Model certified through the Syracuse University. My PESO Model Certification guides my integrated approach to communications, making sure that campaigns build thought leadership, and are measurable while also being repeatable.
I also hold two Google Analytics certifications and absolutely like to put my smarts to work and figure out what communications campaigns serve organizations best -- and which ones do not.
In 2021, I’m looking for my next professional marketing opportunity.
My key strengths include:
In one part of my career, I worked on staff leading marketing, public relations, advertising and event marketing campaigns at the Austin Symphony Orchestra and The Lady Bird Johnson Wildflower Center. I’ve also previously led a team at a leading Texas PR Firm and owned my own PR consultancy.
In 2008, I co-founded Momentum Public Relations. For more than 12 years, our marketing and public relations firm worked with more than 50 clients to define goals and create savvy, measurable marketing communication campaigns that helped them better themselves, their businesses or their missions. Our team helped clients gain media attention, take control of their communications and achieve measurable results.
Among my favorite, meaningful things I’ve had a hand in:
I earned my Bachelor of Journalism in Public Relations from The University of Texas at Austin in 1996, along with a minor in business (aka Business Foundations Program).
I’ve been honored to serve my community and am humbled by the recognition received. This year marks the 11th year I’ve served on the Board of Directors of the Austin Chapter of Women in Communications, now Women Communicators of Austin. My past positions include President in 2007-2008. In 2020-2021, I’m back on the WCA board of directors as VP of Programs. In May 2021, I became the 7th person since 1992 to be awarded the Leadership Award for my continued leadership, service, and chapter innovations, including co-founding Get Smart more than a decade ago.
Over the years, I’ve also held volunteer positions with Samaritan’s Purse – Operation Christmas Child, Ronald McDonald House, Capital Area Food Bank, American Heart Association’s Go Red for Women, Girl Scouts of Central Texas – Troop #1744, Easter Seals of Central Texas, Association for Women in Communications – National Chapter, Boy Scout Troop #505, Baldwin Elementary School and James Bowie High School.
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